Salix Pharmaceuticals
Click here to edit subtitle
Strategies
| Strategy | Adaptive Strategy | Market Entry Strategy | Competitive Strategy | Implementation Strategy |
|
Remove XIFAXAN from market
|
Harvesting
|
N/A
|
Defender
|
Strategic Resources
|
|
Cut department for acquiring drugs
|
Retrenchment
|
N/A
|
Reactor
|
Structure
|
|
Acquire Research Facility
|
Vertical Integration
|
Acquisition
|
Reactor
|
Strategic Resource
|
|
Research drugs for Celiac Disease
|
Related Diversification
|
Internal Development
|
Prospector
|
Strategic Resources
|
|
Establish Regional Hubs (see figure 1)
|
Market Development
|
Internal Development
|
Prospector
|
Structure
|
|
Hiring More Salesmen
|
Market Development
|
Internal Development
|
Reactor
|
Structure
|
|
Training Salesforce
|
Enhancement
|
Internal Development
|
Reactor
|
Culture
|
|
International Expansion
|
Market Development
|
Internal Venture
|
Prospector
|
Structure
|
|
Direct to Consumer Marketing
|
Penetration
|
Alliance
|
Prospector
|
Pre-Service
|
|
Market to General Practitioners
|
Market Development
|
Internal Development
|
Reactor
|
Pre-Service
|
|
Update Website
|
Enhancement
|
Internal Development
|
Prospector
|
Strategic Resources
|
Timeline for Strategy Implementation
Regional Hubs: Figure 1
